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You are in: Asiafruit Congress > Programme > 2012 Programme
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John Baker
Produce Marketing Australia (Australia)
John Baker is the chief executive of Produce Marketing Australia, which he established in 1998 to provide marketing, promotion and consultancy services to the international fresh produce industry. He has more than 30 years of experience in fresh produce production and marketing. For Washington apples and potatoes, and Northwest US pears and cherries, John has delivered over 100 retail training workshops to almost 200 retail groups in 14 countries. From 1989 to 1998 he was managing director (and marketing manager) of the Australian Horticultural Corporation. Before that he was secretary (general manager) of Sydney wholesale markets, the largest in the Southern Hemisphere.
Soren Bjorn
Driscoll's (USA)
Soren Bjorn is senior vice-president of international business and global technologies at Driscoll's Strawberry Associates in Watsonville, California. Soren has been in his current role for more than five years. His responsibilities include oversight of Driscoll's Europe, Middle East and Africa business, an Australia-based joint venture and Driscoll's global research and breeding programmes. Prior to Driscoll's, Soren spent six years with Del Monte Foods in San Francisco. There his responsibilities included outsourcing manufacturing operations globally and managing the company's sales and operations planning department. Soren grew up in Denmark, but earned an MBA from Texas Christian University and a BBA from Baylor University.
Patrick Vizzone
Rabobank International (Hong Kong)
Patrick Vizzone is managing director and senior relationship banker at Rabobank International Hong Kong. Previously, he was Asia's regional head of food and agribusiness, and global sector head of fruit and vegetables. Born in Australia, he has 20 years' experience in agribusiness and corporate and investment banking, living in Asia since 1995, working in China, Hong Kong and Japan. Patrick has a BA in history and political science from Monash University and an MBA in finance from Manchester Business School. He is on the board of COFCO Group subsidiary China Agri-Industries Holdings, where he's served since 2007.
10:00
11:30
Session 1
Patrick Vizzone
Rabobank International (Hong Kong)
Expert commentary on the emerging power of the Asian economies, their changing consumer habits and what it all means for the global fresh produce business.
12:30
13:30
Session 2
Soren Bjorn
Driscoll's (USA)
Berries are gaining appeal in a number of Asian markets. What is happening to develop the category through imports and regional production initiatives?
12:30
13:30
Session 3
How can fresh produce companies use packaging more effectively to communicate value-added messages and appeal to consumer needs?
10:00
11:30
Session 4
How are the major supermarket chains in China handling their fresh produce sourcing and what does it mean for suppliers?
11:30
12:30
12:30
13:30
Session 5
How important are good agricultural practices in Asian markets and what is happening to harmonise standards and broaden their reach?
12:30
13:30
Session 6
Chang Hwa Oh
Jinwon Trading (Korea)
How is the Korean market developing, both as a consumer of imported fruits and as a supplier of produce to markets in Asia and beyond?
10:00
11:30
Session 7
John Baker
Produce Marketing Australia (Australia)
What are Asian retailers doing to make their fresh produce offer more attractive to consumers?
11:30
12:30
12:30
14:00
Session 8