Speakers and expert panelists address the big issues in Asia
Shanghai Yiguo E-commerce (China)
Yi (Eric) Li is vice president of Shanghai Yiguo E-commerce. He is in charge of global sourcing and alliance for the leading Chinese e-commerce company. Founded in 2005, Yiguo now provides safe, healthy and convenient perishable foods to around 3m consumers across more than 50 cities in China. Eric brings with him experience in the trading and consulting within the international steel trading and metal industry, and has worked for multinational companies including Hyundai and DuPont in both the US and China, in roles from marketing and business development to strategic planning.
Capespan Global Procurement (UK)
Geoff Green is the head of Capespan Global Procurement (CGP). Geoff's team is responsible for the Capespan Group's presence, activity and supply growth for a number of key regions outside of South Africa. CGP has created, and is now rapidly developing, two new Capespan ventures, Capespan Chile and Capespan Egypt. Geoff is also deeply involved in India and Peru, where Capespan is working with some of the leading growers in the industry. Hailing from the UK, Geoff joined Capespan in 1987 and worked in the planning field for 13 years, eventually reaching the role of general manager of planning for Europe. In 1999, he took on the challenge of developing a non-South African procurement and business strategy for Capespan across a range of countries. He has also worked in New Zealand, Brazil, Argentina, Turkey, China and South Africa.
Eren Tarim (Turkey)
Aysel Oguz is the deputy export manager of Eren Tarim. Aysel's main focus is on servicing and developing markets in Asia and post-Soviet countries. She holds a masters degree in international relations from Baku Slavic University. Prior to joining Eren Tarim, Aysel worked in the oil and gas sector.
Bryant Christie (US)
Matt Lantz is vice president of global access at Bryant Christie (BCI). Matt joined BCI in 1999 as a trade policy specialist and was promoted to his current role in 2013. As lead on trade policy issues, Matt works to open foreign markets for US agricultural commodities and addresses international agricultural policy concerns on behalf of BCI's clients. Matt has worked to resolve phytosanitary, sanitary, tariff, labeling, and food additive issues in numerous countries including China, Japan, Korea, Taiwan, Thailand, Vietnam, Mexico, Egypt, and Brazil. In 2001, Matt received the US Department of Agriculture's Trade Policy Teamwork Award for his work on Taiwan chemical residue issues. From 2004 to 2009, he was a member of the Council on Foreign Relations.
Hunter Food and Agriculture Services (China)
John Chapple is the founder of Hunter Food and Agriculture Services. After 19 years managerial experience in farming, food processing and advising on agricultural issues in the UK, John moved to China to develop a large vegetable farm and freezing factory. He has spent the past 15 years in Asia, where he has developed some extensive practical experience in the region's food production systems and international MRL regulations. John is the founder of Sino Analytica, one of China's leading food testing laboratories, and in 2011 was appointed the technical support manager of Asia for a leading US-based food company.
Byrant Christie (USA)
James Christie is president of market development firm Byrant Christie (BCI). He is a primary member of the company's market access and foreign government affairs group, and leads the international marketing group. In addition to his business and management responsibilities, James has led a wide range of international marketing and market access projects on behalf of BCI clients. He has helped secure, maintain, and improve market access for US food and agricultural products in numerous markets around the world. Prior to joining the firm, he served as the president and general manager of the California Cherry Export Association and the California Cherry Advisory Board.
Paramount Export Company (USA)
Nick Kukulan is the president of Paramount Export Company. Paramount has been a pioneer in the worldwide trade of fresh produce and food products since 1939. The company sources produce from major growing areas in the US as well as Chile, New Zealand, Turkey and South Africa. Now in his 38th year with the company, Nick most recently worked on sales and market development in the Middle East and India.
Food Asia Marketing (Hong Kong)
John Piper is the founder of Hong Kong-based Food Asia Marketing (FAM). Over the last 28 years FAM has represented clients in America, Europe and Australia, providing them with on-the-ground sales and marketing support throughout the Asia-Pacific region. John's wealth of experience in the fresh produce trade, in both retail and wholesale market sectors, has helped the company to develop an extensive knowledge of the business and to gain an invaluable insight into its future directions. Prior to establishing FAM, John spent five years heading up the fresh foods division of one of Asia's largest supermarket groups.
Asia's leading conference and networking event for the fresh produce business will again take place in Hong Kong during September. This year's event will be held on Tuesday 1 September at AsiaWorld-Expo.
Celebrating its 20th Anniversary in 2015, Asiafruit Magazine is joined by a panel of industry authorities to look back at the changes in Asia's fresh fruit and vegetable trade over the past 20 years, and project market demand through to 2025.
Fresh produce plays a deeper and more complex role in managing health in many parts of Asia than it does in most Western countries. Experts analyse consumer trends around health and nutrition, while case studies illustrate some innovative marketing approaches.
Eren Tarim (Turkey)
Turkey is already known in Asia as a large producer of citrus. It has a number of other exciting products in its range, from cherries to figs, and it can also supply the market at times when stocks are short. What can Turkey offer the market in Asia?
Bananas have a big future in China, but the industry has a long way to go to realise the opportunities. From modern ripening techniques to retail supply and branding, an expert panel maps an action plan for development.
With a fast-growing economy and a large population of mainly young consumers, the Philippines is an exciting emerging market. From the influence of the business process outsourcing (BPO) industry to the burgeoning modern retail sector, we look at the key drivers of market growth in the Philippines. We also explore the best marketing approaches.
Countries across Asia are establishing their own national chemical residue standards and compliance practices. Grower-shippers are presented with a raft of different regulations. How can they prepare in order to prevent trade disruption? How do they comply to minimise the risk of losing business?
Asia's big emerging economies dominate discussion over the market opportunities in the region, but what about the openings in the more mature or established markets? We look at a range of developments across the region's advanced economies, from retailers developing direct sourcing through to marketing strategies to tap into new consumer sectors.