Speakers and expert panelists address the big issues in Asia
Vanessa Perez is a business development manager with the Australian Trade Commission in Manila. She is responsible for developing market-entry strategies for Australian companies interested in exporting fresh produce to the Philippines. Over the last four years, Vanessa has worked with the Australian horticulture industry to facilitate improved market access for Australian fruits to the Philippines. She helped to conceptualise and implement the Now in Season Australia campaign alongside the Victorian Government and other horticultural peak industry bodies. The campaign aims to promote Australian fresh fruit exports in the retail market. Vanessa has been involved in the Philippines retail and fresh produce industry for over 10 years, having previously worked for Dole Philippines and other multinational FMCG companies.
McCann Health (China)
Rahul Pawar is the head of strategic planning at McCann Health for greater China. A management graduate with marketing specialisation, Rahul has been working in healthcare communications since 2001. Being one of the first employees he played an instrumental role in setting up McCann Health in India. In 2005, he moved to China in strategic planning function and helped the agency plan for leading health and wellness clients. After five successful years in China he took a sabbatical in 2010 to study filmmaking. Consumer insights, behaviour change communication and public health are areas of his professional interest and expertise.
Adriaan van Beek
De Laat Koudetechniek (The Netherlands)
Adriaan ven Beek is the general manager of De Laat Koudetechniek, one of the front runners in the highly competitive refrigeration market in Europe. With almost 30 years of practical experience, Adriaan has a reputation as one of Europe's most advanced refrigeration experts, particularly for bananas and exotic fruits. Adriaan and his team are constantly searching for new methods or better ways to improve the ripening condition processes and results, always with the aim of reducing operational costs for their clients. Adriaan is also one of the co-founders of the ICCC, the international cold chain competence centre.
Enza Zaden (The Netherlands)
Chris Groot is produce chain manager at Enza Zaden. Over the last ten years, Chris has guided the introduction of several Enza Zaden product innovations into the international fresh produce chain, from grower to retailer. His global view, experience and trade marketing background allow him to consult the chain partners on the highest level. Thinking out of the box is a quality of Chris that enables him to translate ideas to realistic plans and concepts for the market as well as for his own organisation.
Akin Soyleyen is the coordinator of international trade for the Far East for Akusn, a producer and exporter of fruit located in southern Turkey. Akin's professional interests focus on sourcing, market development, sales, logistics and shipments, and his current projects include the development of new markets and structuring the relationship between customers and the company. In addition, Akin has served as a consultant for Coleman Research Group for fruits and vegetables since 2013.
Rustan Supercenters (Philippines)
Edgar Fernandez is the assistant vice-president for fresh merchandising at Rustan Supercenters, a chain of 13 hypermarkets, 24 upscale supermarkets and 17 neighbourhood stores in the Philippines. He has over 24 years' experience in food and retail operations, having worked at Arby's and Wendy's for six years combined, three years at Makro Philippines, and over 16 years for Rustan Supercenters. Together with Dairy Farm International Group, Rustan owns and operates Rustan's, Shopwise and Wellcome. Edgar is credited for spearheading the development of Rustan's Direct Sourcing Programme, which provides fresher quality fruit and vegetables to customers at lower prices.
Edward Yoon Kim
Costco Wholesale Korea (South Korea)
Edward Yoon Kim is vice president and general merchandising manager of Costco Wholesale Korea, where he is responsible for buying processed foods, cooler and frozen foods, fresh meat, fresh fish, service deli, bakery and fresh produce. On top of this, Edward oversees Costco Wholesale Korea's food court, photo service and pharmacy business. Overall, Edward's business area accounts for 70 per cent of the company, and has grown four-fold within seven years.
The Silk Initiative (China)
Clint Smith is a director with the Silk Initiative. He has close to 10 years experience in market research and insights consulting from Euromonitor and Emerging Strategy. He has managed global strategic partnerships with Fortune 500 companies in the food and beverage sector, along with ingredients and packaging companies. His work has focused on providing both qualitative and quantitative insight methodologies through syndicated and custom research approaches. This has helped clients to develop strategies around market-entry, channel optimisation, new product development and competitor intelligence. Prior to his work in research, Clint worked in the investment services industry in Chicago, trading fixed-income securities and providing bespoke solutions for the wealth management community.
Eurasia Connection (Germany)
Willem Kokkeel is managing director of Eurasia Connection. He started his own consultancy company in 2010, making use of the knowhow and networks he has built up over many years in the fresh produce business. Willem has worked in various companies in the banana industry in Germany and the Netherlands. After his departure from Atlanta/Univeg he started his own import company called Jin-Jin, dealing with fruits from Asia directly to retailers throughout Europe. Willem sold Jin-Jin in 2010 to start Eurasia Connection. Current exciting projects include bananas from Indonesia, fruit supply into China, and modern ripening techniques in Asia and Europe. Eurasia recently also got involved in sustainability and CSR processes in fresh produce, in close cooperation with well know expert Schuttelaar and Partners, based in the Netherlands.
US Consulate - Agricultural Trade Office (Hong Kong)
Melinda Meador is the director of the Agricultural Trade Office at the US Consulate General in Hong Kong and Macau. She assumed her current role in late August 2014. Meador joined the Foreign Agricultural Service in 2001 as an international trade specialist covering the Middle East region. In 2005, she was posted to the Office of Agricultural Affairs at the US Embassy to France, where she served until 2009. In 2010, she began a four-year tour with the Office of Agricultural Affairs in Beijing where she was responsible for commodity and policy analysis, including food safety and standards regulation.
Liu Zijie is the founder and chairman of Goodfarmer Fruits and Vegetables. Under his guidance, Goodfarmer developed from its origins as a garlic export business to become a fully-fledged trading company involved in import and export and domestic market sales for a range of fresh produce, particularly garlic, apples, bananas and dragon fruit. The company has established import and export partners around the world and is looking to grow its global presence further. Liu is a graduate of Shandong University.
Ministry of Agriculture of Mexico - Embassy of Mexico (China)
Carlos Aldeco is a representative for the Ministry of Agriculture of Mexico in China. An international trade lawyer with experience in bilateral and multilateral negotiations, Carlos has over 13 years of professional and educational experience in Latin America and Asia. He played a leading role in overseeing the implementation of the Mexico-Japan free trade agreement and has served as the chair of the Department of International Trade Negotiations and Agreements in the Latin American Integration Association (ALADI); an international trade organisation encompassing 13 Latin American countries. His areas of expertise include market access, trade facilitation and investment. Carlos graduated from the University of the Americas in Puebla and has a Masters in Law from Georgetown University, along with an MBA from the Universidad Catolica in Uruguay.
Shanghai Yiguo E-commerce (China)
Yi (Eric) Li is vice president of Shanghai Yiguo E-commerce. He is in charge of global sourcing and alliance for the leading Chinese e-commerce company. Founded in 2005, Yiguo now provides safe, healthy and convenient perishable foods to around 3m consumers across more than 50 cities in China. Eric brings with him experience in the trading and consulting within the international steel trading and metal industry, and has worked for multinational companies including Hyundai and DuPont in both the US and China, in roles from marketing and business development to strategic planning.
Capespan Global Procurement (UK)
Geoff Green is the head of Capespan Global Procurement (CGP). Geoff's team is responsible for the Capespan Group's presence, activity and supply growth for a number of key regions outside of South Africa. CGP has created, and is now rapidly developing, two new Capespan ventures, Capespan Chile and Capespan Egypt. Geoff is also deeply involved in India and Peru, where Capespan is working with some of the leading growers in the industry. Hailing from the UK, Geoff joined Capespan in 1987 and worked in the planning field for 13 years, eventually reaching the role of general manager of planning for Europe. In 1999, he took on the challenge of developing a non-South African procurement and business strategy for Capespan across a range of countries. He has also worked in New Zealand, Brazil, Argentina, Turkey, China and South Africa.
Eren Tarim (Turkey)
Aysel Oguz is the deputy export manager of Eren Tarim. Aysel's main focus is on servicing and developing markets in Asia and post-Soviet countries. She holds a masters degree in international relations from Baku Slavic University. Prior to joining Eren Tarim, Aysel worked in the oil and gas sector.
Bryant Christie (US)
Matt Lantz is vice president of global access at Bryant Christie (BCI). Matt joined BCI in 1999 as a trade policy specialist and was promoted to his current role in 2013. As lead on trade policy issues, Matt works to open foreign markets for US agricultural commodities and addresses international agricultural policy concerns on behalf of BCI's clients. Matt has worked to resolve phytosanitary, sanitary, tariff, labeling, and food additive issues in numerous countries including China, Japan, Korea, Taiwan, Thailand, Vietnam, Mexico, Egypt, and Brazil. In 2001, Matt received the US Department of Agriculture's Trade Policy Teamwork Award for his work on Taiwan chemical residue issues. From 2004 to 2009, he was a member of the Council on Foreign Relations.
Hunter Food and Agriculture Services (China)
John Chapple is the founder of Hunter Food and Agriculture Services. After 19 years managerial experience in farming, food processing and advising on agricultural issues in the UK, John moved to China to develop a large vegetable farm and freezing factory. He has spent the past 15 years in Asia, where he has developed some extensive practical experience in the region's food production systems and international MRL regulations. John is the founder of Sino Analytica, one of China's leading food testing laboratories, and in 2011 was appointed the technical support manager of Asia for a leading US-based food company.
Byrant Christie (USA)
James Christie is president of market development firm Byrant Christie (BCI). He is a primary member of the company's market access and foreign government affairs group, and leads the international marketing group. In addition to his business and management responsibilities, James has led a wide range of international marketing and market access projects on behalf of BCI clients. He has helped secure, maintain, and improve market access for US food and agricultural products in numerous markets around the world. Prior to joining the firm, he served as the president and general manager of the California Cherry Export Association and the California Cherry Advisory Board.
Paramount Export Company (USA)
Nick Kukulan is the president of Paramount Export Company. Paramount has been a pioneer in the worldwide trade of fresh produce and food products since 1939. The company sources produce from major growing areas in the US as well as Chile, New Zealand, Turkey and South Africa. Now in his 38th year with the company, Nick most recently worked on sales and market development in the Middle East and India.
Food Asia Marketing (Hong Kong)
John Piper is the founder of Hong Kong-based Food Asia Marketing (FAM). Over the last 28 years FAM has represented clients in America, Europe and Australia, providing them with on-the-ground sales and marketing support throughout the Asia-Pacific region. John's wealth of experience in the fresh produce trade, in both retail and wholesale market sectors, has helped the company to develop an extensive knowledge of the business and to gain an invaluable insight into its future directions. Prior to establishing FAM, John spent five years heading up the fresh foods division of one of Asia's largest supermarket groups.
Asia's leading conference and networking event for the fresh produce business will again take place in Hong Kong during September. This year's event will be held on Tuesday 1 September at AsiaWorld-Expo.
Celebrating its 20th Anniversary in 2015, Asiafruit Magazine is joined by a panel of industry authorities to look back at the changes in Asia's fresh fruit and vegetable trade over the past 20 years, and project market demand through to 2025.
Fresh produce plays a deeper and more complex role in managing health in many parts of Asia than it does in most Western countries. Experts analyse consumer trends around health and nutrition, while case studies illustrate some innovative marketing approaches.
Turkey is already known in Asia as a large producer of citrus. It has a number of other exciting products in its range, from cherries to figs, and it can also supply the market at times when stocks are short. What can Turkey offer the market in Asia?
Bananas have a big future in China, but the industry has a long way to go to realise the opportunities. From modern ripening techniques to retail supply and branding, an expert panel maps an action plan for development.
With a fast-growing economy and a large population of mainly young consumers, the Philippines is an exciting emerging market. From the influence of the business process outsourcing (BPO) industry to the burgeoning modern retail sector, we look at the key drivers of market growth in the Philippines. We also explore the best marketing approaches.
Countries across Asia are establishing their own national chemical residue standards and compliance practices. Grower-shippers are presented with a raft of different regulations. How can they prepare in order to prevent trade disruption? How do they comply to minimise the risk of losing business?
Asia's big emerging economies dominate discussion over the market opportunities in the region, but what about the openings in the more mature or established markets? We look at a range of developments across the region's advanced economies, from retailers developing direct sourcing through to marketing strategies to tap into new consumer sectors.