It's the ideal start to your fresh produce week in Asia at ASIA FRUIT LOGISTICA
Asiafruit editor John Hey is putting together the conference programme for Asiafruit Congress on Tuesday 2 September 2014.
Details of the key themes for the sessions and breakouts at this year's Asiafruit Congress are listed below. We will be uploading names and biographies of speakers and expert panelists before June.
If you want to take part as a speaker or expert panelist at Asiafruit Congress, email John Hey to tell him why you he should include you in his programme this year.
The full-day congress is moderated by Chris White, managing director Market Intelligence, the publisher of Asiafruit and its sister publications.
Brands play a vital role in Asia's rapidly emerging fresh produce markets, for consumers, wholesalers and retailers. Our expert panel looks in-depth at brands, from how they translate across different cultures to how to manage intellectual property protection.
Even though they are a long way from the market, Latin America's largest exporters such as Chile and Peru are frontrunners in meeting the rapid rise in demand for imported fruits in Asia.
What are the new opportunities and challenges for Latin America in Asia? Can Latin America become Asia's fruit bowl of the future?
Indonesia: market on the move
Indonesia is already an important fresh produce market in Asia. There is exciting potential for growth as demand spreads to new regions. We explore the opportunities for new growth in Indonesia, and look at some of the challenges that result from changing import regulations.
Food safety under the microscope
Demand for safe food is set to rise dramatically across Asia over the next five years. But the increasing complexity of the food supply chain across Asia, underpinned by a rapid growth in cross-border trade, makes it hard to monitor food quality. What is happening to address the issue at government and corporate levels? How is demand for safe food set to drive corporative activity moving forward?
A fresh look at vegetables
The vegetable trade into Asia has been overshadowed by fresh fruit, but things are changing: vegetables are an exciting new growth area, driven by growing consumer interest in freshness, food safety and provenance. We analyse the shape of the Asia's vegetable business, and look at the future potential.
New possibilities for pears
Pear marketers are pursuing new outlets in Asia. It is a region where western varieties are very different from their local Asian counterparts. We explore the keys to market development, and look at some groundbreaking varieties that can revolutionise the category.
How are consumer demands evolving in Asia? How are changes in the geopolitical landscape going to influence trade? And how is digital media reshaping the retail and marketing environment? Leading experts analyse the market of today, and assess how it might look tomorrow.
presented by Asiafruit Magazine and ASIA FRUIT LOGISTICA