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Asiafruit Congress 2014 conference programme
Brands play a vital role in Asia's rapidly emerging fresh produce markets, for consumers, wholesalers and retailers. Our expert panel looks in-depth at brands, from how they translate across different cultures to how to manage intellectual property protection.
Even though they are a long way from the market, Latin America's largest exporters such as Chile and Peru are frontrunners in meeting the rapid rise in demand for imported fruits in Asia, What are the new opportunities and challenges for Latin America in Asia? Can Latin America become Asia's fruit bowl of the future?
Indonesia: market on the move
Indonesia is already an important fresh produce market in Asia. There is exciting potential for growth as demand spreads to new regions. We explore the opportunities for new growth in Indonesia, and look at some of the challenges that result from changing import regulations.
The Asian future for organics
Organic produce has been catching on in a number of markets around Asia. But many consumers do not properly understand organics. And producers must ensure they are certified to international standards. What is the future for organic produce in Asia?
A fresh look at vegetables
The vegetable trade into Asia has been overshadowed by fresh fruit, but things are changing: vegetables are an exciting new growth area, driven by growing consumer interest in freshness, food safety and provenance. We analyse the shape of the Asia's vegetable business, and look at the future potential.
New possibilities for pears
Pear marketers are pursuing new outlets in Asia. It is a region where western varieties are very different from their local Asian counterparts. We explore the keys to market development, and look at some groundbreaking varieties that can revolutionise the category.
How are consumer demands evolving in Asia? How are changes in the geopolitical landscape going to influence trade? And how is digital media reshaping the retail and marketing environment? Leading experts analyse the market of today, and assess how it might look tomorrow.
presented by Asiafruit Magazine and Asia Fruit Logistica