ASIAFRUIT CONGRESS 2019 SHARES EXPERT INSIGHT INTO MACRO TRENDS IN PRODUCTION, MARKETING AND TRADE, WHILE WORKSHOPS HOME IN ON EXCITING GROWTH AREAS OF THE BUSINESS IN ASIA.
TUESDAY 3 SEPTEMBER 2019
07:30 - 09.00 – CHECK-IN AND MORNING NETWORKING
09:00 - 09:30 – WELCOME TO ASIAFRUIT CONGRESS 2019
09:30 - 10:30 – FARMING FOR THE FUTURE: MEETING ASIA’S GROWING DEMAND
Sustainability is one of the headline issues globally today, but what does it mean in Asia, where the challenge is on to feed a fast-growing population on increasingly limited resources? With food production facing major disruption from science and technology, the opening session features insight from leading food companies and experts on the question of farming for the future.
10:30-11:30 – NETWORKING BREAK
11:30-12:30 – RETAIL AND CONSUMERS: MARKETING MOVES
Fruitnet zones in on the hot trends in Asia’s retail and consumer markets, and looks at how fresh produce marketers can capitalise. Consumers are seeking new experiences when they shop offline – how is the in-store experience changing with the introduction of innovative technologies? Where can e-tailers go next to grow further? How are demographics changing across Asia? Who are your consumers? How can you connect with them and target them more effectively?
12:30-13:00 – CELEBRATING BUSINESS EXCELLENCE IN ASIA: PRESENTATION OF ASIA FRUIT AWARDS 2019
13:00-14:15 – NETWORKING LUNCH
14:15-15:15 – WORKSHOP 1
INTELLECTUAL PROPERTY VARIETIES: GROWING UP
Intellectual property varieties are playing an increasingly important role in the fresh produce business. Securing exclusive rights to varieties can help producers and marketers to establish a point of difference with retailers and consumers, but more collaborative structures are required to build scale. This session looks at the evolving role of IP varieties, from structuring supply chains to building brand equity.
15:15-16:15 – WORKSHOP 4
ASIA’S BOOM IN CHERRIES: WHERE NEXT?
Fuelled by China’s insatiable appetite, the market for cherries has boomed in Asia over the past several years. Asia is forecast to overtake Europe as the world’s largest market for imported cherries as soon as 2020, but are we only scratching the surface? This session explores the future opportunities for cherries across Asia.
14:15-15:15 – WORKSHOP 2
SUPPLIER SPOTLIGHT: SPAIN SPREADS WINGS
European suppliers are increasing their presence in Asia, and Spain is at the forefront. Already renowned for the quality of its citrus, the southern European supplier is working to bring a range of other higher-end products to markets across Asia. Hurdles still exist, including same-season competition, long transit times and market responsiveness. But leading players discuss and demonstrate some of the keys to success for Spanish suppliers.
15:15-16:15 – WORKSHOP 5
SOUTH EAST ASIA: THE NEXT FRONTIER FOR NEW RETAIL?
New Retail – centred on the merging of online and offline retail channels and logistics – is gaining ground in South East Asia, driven by the growing influence of China’s tech-giants. Are South East Asian markets ready for New Retail? What changes is it bringing to fresh food consumption?
14:15-15:15 – WORKSHOP 3
BRAND LOCALISATION BOOT CAMP
Asia consumer and digital expert hosts an interactive session providing a framework for fresh produce growers and marketers to localise their brands for Asian markets. Learn how to present your brand story and make it resonate with your target consumers locally.
16:15-17:00 – NETWORKING BREAK
17:00-18:00 – TRADE TALKS: ADAPTING TO A SHIFTING LANDSCAPE
The trade landscape in Asia is shifting rapidly. Trade is becoming more political. New markets and trade routes are opening up. Regional experts and leading industry figures examine the changing dynamics and explain how fresh produce marketers can respond.