Tuesday 5 September 2017
07:30 - 09.00 – Delegate Registration and welcome refreshments
Sponsored by Grapes from California
09:00 - 09:15 – Welcome to Asiafruit Congress 2017
09:15 - 10:30 – General Session 1
Fresh focus on food retail
Asiafruit takes a tour of the key trends and developments in fresh food retailing across Asia, tracking everything from shifts in consumer behaviour to new retail formats. What are the learnings for fresh produce marketers? How can they be applied?
- Winstone Chee, Walmart (China)
- Yoep Man, Sam's Club (China)
- Paul She, Hema Supermarket (China)
- Shirley Zhu, IGD (Singapore)
10:30-11:30 – Networking Break
Sponsored by Del Monte
11:30-12:30 – General Session 2
Global brands for local consumers
Celebrating its 20th anniversary this year, Zespri has become an iconic brand in the international fresh produce business. How does the single-desk marketer make the global brand resonate with local consumers across diverse markets and demographics? How is Zespri bidding to take fresh produce marketing down the FMCG path to make a stronger emotional connection with consumers?
12:30-13:00 – Presentation of Asia Fruit Awards 2017
13:00-14:15 – Networking Lunch
Sponsored by Chilean Cherry Committee - Celebrating Cherries from Chile.
14:15-15:15 – Breakout Session 2
EU exporters: strategies for success in Asia
US and Southern Hemisphere producers have many years head-start on their European competitors in Asian markets, but EU exporting countries are working hard to make up ground. In this special session, expert speakers offer their advice on the best market entry and development strategies, while we also showcase some of the success stories.
14:15-15:15 – Breakout Session 1
Vietnam: Market Insight
Vietnam is one of East Asia’s most dynamic emerging economies. In this market spotlight session, industry experts deliver an insight to the opportunities and challenges for fresh produce marketers.
15:15-16:15 – Breakout Session 3
E-commerce goes B2B
E-commerce has already displayed its powers as a consumer-direct channel for Asia’s fresh produce business, but business-to-business (B2B) models look set to drive the next wave of e-commerce growth. This session examines the rise of B2B e-commerce. How is it going to change the fresh produce supply chain? How can suppliers and buyers best use this new channel?
15:15-16:15 – Breakout Session 4
Protecting IP varieties in China
China has great potential as a production base for new varieties to meet the ever-increasing demands of domestic consumers as well as export markets. What are the opportunities and challenges to introducing and commercialising production of intellectual property (IP) varieties in China? Legal experts and varietal management companies discuss the regulatory landscape and the changing environment.
- Matthew Murphy, MMLC Group (China)
- John Morton, Shennong Variety Management (New Zealand)
- Alice Wang, Haisheng Group (China)
16:15-17:00 – Networking Break
17:00-18:00 – General Session 3
Mapping the new trade landscape
China is extending its global influence as a political and economic superpower, the US is charting a new trade course under the Trump administration while Russia continues its embargo on food imports from several Western countries. This session looks at the changing global trade landscape, and examines the implications for Asia’s fresh produce business.
- Michael Every, Rabobank (Hong Kong)
- Jose Antonio Gomez, Camposol Trading (USA)
- Tracy King, Xing Ye Yuan Group (China)
- Filip Fontaine, BelOrta (Belgium)