ASIAFRUIT CONGRESS 2019 SHARES EXPERT INSIGHT INTO MACRO TRENDS IN PRODUCTION, MARKETING AND TRADE, WHILE WORKSHOPS HOME IN ON EXCITING GROWTH AREAS OF THE BUSINESS IN ASIA.

TUESDAY 3 SEPTEMBER 2019

07:30 - 09.00 – CHECK-IN AND MORNING NETWORKING

09:00 - 09:30 – WELCOME TO ASIAFRUIT CONGRESS 2019

09:30 - 10:30 – FARMING FOR THE FUTURE: MEETING ASIA’S GROWING DEMAND

Sustainability is one of the headline issues globally today, but what does it mean in Asia, where the challenge is on to feed a fast-growing population on increasingly limited resources? With food production facing major disruption from science and technology, the opening session features insight from leading food companies and experts on the question of farming for the future.­­

10:30-11:30 – NETWORKING BREAK

­11:30-12:30 – RETAIL AND CONSUMERS: MARKETING MOVES

Fruitnet zones in on the hot trends in Asia’s retail and consumer markets, and looks at how fresh produce marketers can capitalise. Consumers are seeking new experiences when they shop offline – how is the in-store experience changing with the introduction of innovative technologies? Where can e-tailers go next to grow further? How are demographics changing across Asia? Who are your consumers? How can you connect with them and target them more effectively?

12:30-13:00 – CELEBRATING BUSINESS EXCELLENCE IN ASIA: PRESENTATION OF ASIA FRUIT AWARDS 2019

13:00-14:15 – NETWORKING LUNCH

14:15-15:15 – WORKSHOP 1

INTELLECTUAL PROPERTY VARIETIES: GROWING UP

Intellectual property varieties are playing an increasingly important role in the fresh produce business. Securing exclusive rights to varieties can help producers and marketers to establish a point of difference with retailers and consumers, but more collaborative structures are required to build scale. This session looks at the evolving role of IP varieties, from structuring supply chains to building brand equity.

15:15-16:15 – WORKSHOP 4

ASIA’S BOOM IN CHERRIES: WHERE NEXT?

Fuelled by China’s insatiable appetite, the market for cherries has boomed in Asia over the past several years. Asia is forecast to overtake Europe as the world’s largest market for imported cherries as soon as 2020, but are we only scratching the surface? This session explores the future opportunities for cherries across Asia.

14:15-15:15 – WORKSHOP 2

SUPPLIER SPOTLIGHT: SPAIN ­­SPREADS WINGS

European suppliers are increasing their presence in Asia, and Spain is at the forefront. Already renowned for the quality of its citrus, the southern European supplier is working to bring a range of other higher-end products to markets across Asia. Hurdles still exist, including same-season competition, long transit times and market responsiveness. But leading players discuss and demonstrate some of the keys to success for Spanish suppliers.

 

15:15-16:15 – WORKSHOP 5

SOUTH EAST ASIA: THE NEXT FRONTIER FOR NEW RETAIL?

New Retail – centred on the merging of online and offline retail channels and logistics – is gaining ground in South East Asia, driven by the growing influence of China’s tech-giants. Are South East Asian markets ready for New Retail? What changes is it bringing to fresh food consumption?

14:15-15:15 – WORKSHOP 3

BRAND LOCALISATION BOOT CAMP

Asia consumer and digital expert hosts an interactive session providing a framework for fresh produce growers and marketers to localise their brands for Asian markets. Learn how to present your brand story and make it resonate with your target consumers locally.

16:15-17:00 – NETWORKING BREAK

17:00-18:00 – TRADE TALKS: ADAPTING TO A SHIFTING LANDSCAPE

The trade landscape in Asia is shifting rapidly. Trade is becoming more political. New markets and trade routes are opening up. Regional experts and leading industry figures examine the changing dynamics and explain how fresh produce marketers can respond.

18:15-20:00 – ASIAFRUIT CONGRESS & ASIA FRUIT LOGISTICA WELCOME RECEPTION

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Chris White is managing director of Fruitnet Media International, which publishes asiafruit, eurofruit, americafruit, produce plus, fresh produce journal and fruchthandel magazin. Fruitnet Media International was formed from the merger of Market Intelligence Limited and Wolf Media GmbH in 2015. Chris joined Market Intelligence in 1988, becoming the editor of eurofruit in 1992, launching asiafruit in 1995, and americafruit in 2000. Fruitnet Media International also organises conferences all over the world. Chris is a regular speaker at industry conferences worldwide. He lives and works in London.

Matthew Jones is deputy editor of Asiafruit and editor of Produce Plus, working from the Melbourne office of Fruitnet Media International. He reports on key news and developments in the Australasian and Asian fresh produce industries and plays a leading role in the developing the programmes for Asiafruit Congress and Asiafruit Business Forum.

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Harry Debney was appointed CEO of Costa in September 2010 and is responsible for ensuring the successful growth and performance of the business. He oversaw the company's successful transition from a private business to a publicly listed entity in July 2015 and is driving Costa's growth programme. Prior to joining Costa, Harry spent 24 years at Visy Industries. Having also previously worked as an Assistant General Manager for Queensland Fruit and Vegetable Growers, he has a detailed knowledge and understanding of fresh produce production and distribution.

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Tomisato Miura is an associate professor at Hirosaki University Graduate School of Health Sciences. Hirosaki University is in the Tsugaru district of Aomori Prefecture, which is Japan's largest producer of apples. The University aims to cooperate with the community and to transmit the results to the world, focusing on the bioregulatory function of apple polyphenols, especially procyanidins. It was able to release the Prime Apple! Fuji and Ohrin, developed jointly with Tsugaru Hirosaki and NARO, to the Japanese market.

 
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John Hey is editorial director, Asia, at Fruitnet Media International and editor of Asiafruit, the international marketing magazine for the fresh produce business in Asia. In 2003, John set up Fruitnet Media International’s Asia-Pacific office (Market Intelligence Asia) in Melbourne, where he is based. John manages the programmes for major industry events including Asiafruit Congress and Fresh Produce India.

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Yuxin Yang is China editor of Asiafruit, based in the Melbourn office of Fruitnet Media International. Yuxin manages Asiafruit’s Chinese-language content output including Asiafruit China magazine a swell as producing English content on the China market for the group’s publication. He manages the programmes for major industry events in China, including Fresh Produce Forum China. Prior to joining Asiafruit, Yuxin worked as a bilingual editor for the ABC (Australian Broadcasting Corporation).

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Bruno Libbrecht, who has been active in the produce industry since 1986, currently serves as Global Produce Business Insights Lead at Bayer, an international company innovating in the fields of health and nutrition to address the challenges facing the global food system. As part of Bayer’s Crop Science division, he helps to set long-term strategies that shape the produce industry to benefit vegetable growers, consumers and our planet.

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Meiny Prins is CEO and co-owner of Priva, a high-tech company that develops hardware, software and services in the fields of climate control, energy saving and optimal water reuse. The group's market covers horticulture, indoor and city farming, and utility buildings such as offices, retail, hotels and hospitals. In her position, Prins was proclaimed Business Woman of the Year 2009 and received the first CleanTech Star of World Wildlife Fund for Priva, and she devotes a great part of her life to promoting sustainability, innovation and internationalisation.

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Mike Knowles is editorial director, Europe, at Fruitnet Media International and editor of eurofruit, the leading magazine for fresh produce buyers in Europe. He also produces major industry events including Global Berry Congress, Fruitnet World of Fresh Ideas and Fruitnet Forum South-East Europe.

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Toshihiko Shoji is a leader of the Functionality Evaluation Unit, a division of Food Function Research of the Food Research Institute at the National Agriculture & Food Research Organization (NARO). In his role, he has investigated the physiological functions of apple polyphenols – particularly apple procyanidin, where there is evidence of various applications for antioxidant activity and obesity. NARO has developed 'Prime Apple!', which indicates anti-obesity health benefits.

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George Liu is the founder of Frutacloud, which he established in 2016 as a subsidiary of the Kingo Fruits Group, for the purpose of serving the rising eCommerce and New Retail segments in China. With Kingo’s 30 years of experience and with Liu's innovative approach to the business, Frutacloud has become the leading brand in procuring, marketing and distributing fresh fruit from around the world to the China market. Liu's ultimate mission is to make healthy lifestyles more accessible to everyone in an environmentally sustainable way.

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Jerry Clode is considered a leading expert in Asian consumer and digital culture. He began his career in the early 1990s as one of the first foreign Chinese-speaking interviewers, and his reputation as a brand builder was established by helping international brands such as Disney, Budweiser and Unilever to establish their footprint in China. As part of his work, he has developed new approaches for clients to better understand their Asian audiences from a digital perspective, including breakthrough work for H&M, Shell and New Zealand avocado.

 
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