Asiafruit congress 2019 programme shares insight into macro trends in production, trade and marketing with special focus on exciting growth areas of the fresh produce business.

Tuesday 3 September 2019

07:30 - 09.00 – check-in and morning NETWORKINg

09:00 - 09:30 – Welcome to Asiafruit Congress 2019

09:30 - 10:30 – Farming for the future: meeting Asia’s growing demand

Sustainability is one of the headline issues globally today, but what does it mean in Asia, where the challenge is on to feed a fast-growing population on increasingly limited resources? With food production facing major disruption from science and technology, the opening session features insight from leading food companies and experts on the question of farming for the future.­­

10:30-11:30 – Networking Break

­11:30-12:30 – Retail and consumers: marketing moves

Fruitnet zones in on the hot trends in Asia’s retail and consumer markets, and looks at how fresh produce marketers can capitalise. Consumers are seeking new experiences when they shop offline – how is the in-store experience changing with the introduction of innovative technologies? How are demographics changing across Asia? Who are your consumers? How can you connect with them and target them more effectively?


13:00-14:15 – Networking Lunch

14:15-15:15 – WORKSHOP 2

Supplier spotlight: Spain ­­spreads wings

European suppliers are increasing their presence in Asia, and Spain is at the forefront. Already renowned for the quality of its citrus, the southern European supplier is working to bring a range of other higher-end products to markets across Asia. Hurdles still exist, including same-season competition, long transit times and market responsiveness. But leading players discuss and demonstrate some of the keys to success for Spanish suppliers.


15:15-16:15 – WORKSHOP 5

South East Asia: the next frontier for New Retail?

New Retail – centred on the merging of online and offline retail channels and logistics – is gaining ground in South East Asia, driven by the growing influence of China’s tech-giants. Are South East Asian markets ready for New Retail? What changes is it bringing to fresh food consumption?

14:15-15:15 – WORKSHOP 1

Intellectual property varieties: growing up

Intellectual property varieties are playing an increasingly important role in the fresh produce business. Securing exclusive rights to varieties can help producers and marketers to establish a point of difference with retailers and consumers, but more collaborative structures are required to build scale. This session looks at the evolving role of IP varieties, from structuring supply chains to building brand equity.

14:15-15:15 – WORKSHOP 3

brand localisation

More info is coming soon…

15:15-16:15 – WORKSHOP 4

Asia’s boom in cherries: where next?

Fuelled by China’s insatiable appetite, the market for cherries has boomed in Asia over the past several years. Asia is forecast to overtake Europe as the world’s largest market for imported cherries as soon as 2020, but are we only scratching the surface? This session explores the future opportunities for cherries across Asia.


16:15-17:00 – Networking Break

17:00-18:00 – Trade talks: adapting to a shifting landscape

The trade landscape in Asia is shifting rapidly. Trade is becoming more political. New markets and trade routes are opening up. Regional experts and leading industry figures examine the changing dynamics and explain how fresh produce marketers can respond.

18:15-20:00 – Asiafruit Congress & Asia Fruit Logistica Welcome Reception