Chris White is managing director of Fruitnet Media International, which publishes asiafruit, eurofruit, americafruit, produce plus, fresh produce journal and fruchthandel magazin. Fruitnet Media International was formed from the merger of Market Intelligence Limited and Wolf Media GmbH in 2015. Chris joined Market Intelligence in 1988, becoming the editor of eurofruit in 1992, launching asiafruit in 1995, and americafruit in 2000. Fruitnet Media International also organises conferences all over the world. Chris is a regular speaker at industry conferences worldwide. He lives and works in London.
Matthew Jones is deputy editor of Asiafruit and editor of Produce Plus, working from the Melbourne office of Fruitnet Media International. He reports on key news and developments in the Australasian and Asian fresh produce industries and plays a leading role in the developing the programmes for Asiafruit Congress and Asiafruit Business Forum.
Harry Debney was appointed CEO of Costa in September 2010 and is responsible for ensuring the successful growth and performance of the business. He oversaw the company's successful transition from a private business to a publicly listed entity in July 2015 and is driving Costa's growth programme. Prior to joining Costa, Harry spent 24 years at Visy Industries. Having also previously worked as an Assistant General Manager for Queensland Fruit and Vegetable Growers, he has a detailed knowledge and understanding of fresh produce production and distribution.
Ron Geritz is the chief technology officer at Orisis, where he drives the development of highly efficient growing systems through the adoption of new technology and processes, improving crop yield and quality in a sustainable way. Geritz, who first joined Orisis in 2012 as director of nursery operations, is a graduate of Monash University, Melbourne. He has over 20 years’ experience in propagating and growing trees as founding partner of Blerick Tree Farm, Australia.
Tomisato Miura is an associate professor at Hirosaki University Graduate School of Health Sciences. Hirosaki University is in the Tsugaru district of Aomori Prefecture, which is Japan's largest producer of apples. The University aims to cooperate with the community and to transmit the results to the world, focusing on the bioregulatory function of apple polyphenols, especially procyanidins. It was able to release the Prime Apple! Fuji and Ohrin, developed jointly with Tsugaru Hirosaki and NARO, to the Japanese market.
Garth Swinburn has spent the past 38 years working in the horticulture industries of Australia and New Zealand, across a wide range of roles in production, agribusiness development and marketing and, more recently, management of intellectual property in fruit industries. His current role is vice-president licensing for Sun World International. Based in Australia, Garth oversees the global commercialisation of new varieties and licensing business development activities of Sun World.
Josefina Mena is commercial director of Moyca Grapes, a Spanish company dedicated exclusively to the production and marketing of seedless table grapes. She has been working in the fresh produce sector for more than 20 years, beginning her career in stonefruit before moving to the table grape sector. Josefina has been instrumental in opening up new markets for Spanish grapes around the world, combining this with a passion for travel and learning about other cultures. Her most recent challenge has been to introduce Spanish grapes in new Asian markets such as China and Vietnam.
Jorge Garía Monfort is commercial director of García Ballester, one of Spain’s leading citrus grower-packer-marketers. The company has been growing citrus for more than 100 years, and Jorge is the fourth generation of Garcia Ballester’s founder. Jorge joined the family business after working in the global banking sector for five years. Initially, he was in charge of García Ballester’s eastern European business and he has since moved on to developing sales in Asia. He also oversees production, packing and varietal development. Initially, García Ballester focused on growing easy peel citrus, but six years ago it began growing oranges, which have become a major business for the company.
George Liu is the founder of Frutacloud, which he established in 2016 as a subsidiary of the Kingo Fruits Group, for the purpose of serving the rising eCommerce and New Retail segments in China. With Kingo’s 30 years of experience and with Liu's innovative approach to the business, Frutacloud has become the leading brand in procuring, marketing and distributing fresh fruit from around the world to the China market. Liu's ultimate mission is to make healthy lifestyles more accessible to everyone in an environmentally sustainable way.
Jerry Clode is considered a leading expert in Asian consumer and digital culture. He began his career in the early 1990s as one of the first foreign Chinese-speaking interviewers, and his reputation as a brand builder was established by helping international brands such as Disney, Budweiser and Unilever to establish their footprint in China. As part of his work, he has developed new approaches for clients to better understand their Asian audiences from a digital perspective, including breakthrough work for H&M, Shell and New Zealand avocado.
Wayne Prowse is principal and senior analyst at Fresh Intelligence Consulting. With a 30-year marketing career in the food industry, Wayne analyses domestic and international trade data for many fresh produce industry groups, private businesses and government sectors to help understand the dynamic trade flows that impact on strategic decisions. Wayne has prepared the market analysis for seven editions of the Asiafruit Congress Statistics Handbook.
John Hey is editorial director, Asia, at Fruitnet Media International and editor of Asiafruit, the international marketing magazine for the fresh produce business in Asia. In 2003, John set up Fruitnet Media International’s Asia-Pacific office (Market Intelligence Asia) in Melbourne, where he is based. John manages the programmes for major industry events including Asiafruit Congress and Fresh Produce India.
Yuxin Yang is China editor of Asiafruit, based in the Melbourn office of Fruitnet Media International. Yuxin manages Asiafruit’s Chinese-language content output including Asiafruit China magazine a swell as producing English content on the China market for the group’s publication. He manages the programmes for major industry events in China, including Fresh Produce Forum China. Prior to joining Asiafruit, Yuxin worked as a bilingual editor for the ABC (Australian Broadcasting Corporation).
Bruno Libbrecht, who has been active in the produce industry since 1986, currently serves as Global Produce Business Insights Lead at Bayer, an international company innovating in the fields of health and nutrition to address the challenges facing the global food system. As part of Bayer’s Crop Science division, he helps to set long-term strategies that shape the produce industry to benefit vegetable growers, consumers and our planet.
Huang Jing is head of supply chain at Fruitday, managing the company's purchasing and cooperation with fruit companies and associations worldwide. Jing joined Fruitday in 2014 as special assistant to the CEO. Prior to that, she worked for the Consulate General of Israel in Shanghai for ten years. Jing holds a Masters Degree in International Business from Shanghai International Studies University.
Marc Pflugrath is the director of export business development at CMI Orchards, having started with the company 19 years ago in the export sales department after a spell on the retail side with H-E-B. One of the largest growers of apples, pears, cherries and apricots in Washington State, CMI ships and markets everything it grows, as well as citrus, grapes and other commodities, to all 50 US states and across the globe.
Alessandro Fornari has been CEO of Jingold since 2008, one of the leading companies in the development and marketing of innovative kiwifruit varieties. Taking advantage of his previous experience in quality and marketing systems, he contributed to the growth and internationalisation of the company, including the development of the gold kiwifruit Jintao, and the Oriental Red kiwifruit that won the 2019 Fruit Logistica Innovation Award.
Oliver Huesmann is CEO of Fruitconsulting and is a representative of the Eurofreshproduce initiative. A fruit trade and perishable logistics professional with more than 25 years of experience in the fruit and vegetable sector, Huesmann started his career in logistics before embarking on a journey in the field of produce export marketing, fresh produce business representation and sales. For many years he has worked as a consultant helping medium-sized companies develop a global footprint in Asian markets.
Juanjo Ferrandis Almiñana is a postharvest technician and easy kit manager at Productos Citrosol, the European leader in postharvest technology and treatments, with some 30 years of experience in the field. Citrosol develops solutions that protect fruit, retaining its freshness during the long periods of transit between harvest and consumption, while reducing environmental impact and guaranteeing food safety.
Yiğit Gökyiğit is sales and marketing deputy coordinator at Alanar Fruit Company. He was born and grew up in Istanbul, studied in the United States, and began his career in the lighting industry. After 11 years of professional life, he joined fresh produce group Alanar Fruit Company, a subsidiary of Tekfen Agri.
Sam Strang Steel is the director of the fresh and frozen categories at Lazada Singapore and RedMart. Having managed a diverse array of categories spanning household, alcohol and fresh produce, Sam is now driving RedMart’s ‘Winning in Fresh’ initiative within Lazada Singapore; using the power of quality fresh produce combined with data and technology to deliver a freshness guarantee that customers can trust.
Randall 'Randy' Eckert is a veteran of the US Northwest fruit industry for more than three decades, and is the sales manager at Yakima Fresh, one of the premier grower-shipper-marketers of apples, pears and cherries in Washington State. In addition to overseeing the company’s sales, Eckert also manages Yakima Fresh’s export programme.
David Harrity is head of growth propositions, commercial banking for HSBC in Hong Kong. He is responsible for activities including supporting commercial banking clients' complex financing needs – typically involving acquisitions or cross-border activity – growing relationships with financial sponsors operating in Hong Kong, and supporting companies operating in the New Economy sector. David is also responsible for driving the Greater Bay Area strategy for commercial banking in Hong Kong and supporting clients operating across the Bay Area in many sectors.
Mike Knowles is editorial director, Europe, at Fruitnet Media International and editor of eurofruit, the leading magazine for fresh produce buyers in Europe. He also produces major industry events including Global Berry Congress, Fruitnet World of Fresh Ideas and Fruitnet Forum South-East Europe.
Michael Barker is editor of the Fresh Produce Journal, the leading publication for the UK fresh fruit and vegetable business. He has extensive experience of the food industry, having also worked for The Grocer, Commercial Grower and Grower magazines.
Bram Koppert is general manager of Asia for Priva, overseeing all the company’s activities in in the region and managing three local offices in China. Priva is a high-tech company that develops hardware, software and services in the fields of climate control, energy saving and optimal water use. Bram and his team focus on building increased awareness and use of sustainable solutions for horticulture and agriculture in Asia. Prior to joining Priva in 2018, Bram worked as Asia manager at Koppert Biological Systems, where he gained significant experience in biological crop protection and biostimulants.
Michelle Jones is director of international business development at Orisis, where she helps guide the company’s strategic expansion and operations and manages global relationships. She graduated from Monash University and her professional career includes 15 years in teaching and educational Leadership. She was a founding partner of Blerick Tree Farm, Australia, and joined Orisis in 2012.
Toshihiko Shoji is a leader of the Functionality Evaluation Unit, a division of Food Function Research of the Food Research Institute at the National Agriculture & Food Research Organization (NARO). In his role, he has investigated the physiological functions of apple polyphenols – particularly apple procyanidin, where there is evidence of various applications for antioxidant activity and obesity. NARO has developed 'Prime Apple!', which indicates anti-obesity health benefits.
Mark Tweddle' further education at an agricultural university opened multiple doors to his future and the Jupiter brand. As part of his studies he went to work for PDM Produce, the UK's largest salad business, where he met his business partner. A few years down the line with experience under his belt, he started the Jupiter story. Working with Grapa Varieties to introduce and grow new varieties of table grapes in unlikely global locations to extend supply windows and give customers a great taste, is where Jupiter’s vast experience in Intellectual Property comes into play.
Julio Nestar joined MSC Spain in 2002, was promoted to his current position as reefer manager in 2011, and is now an expert in reefer cargo and postharvest technologies for fruit and vegetables. Since his appointment as reefer manager, Nestar has been instrumental in implementing new business initiatives and systems within the reefer business area, which has allowed MSC to achieve significant volume increases and an outstanding position in all major Spanish ports.
Marcos Echenique is an agricultural engineer with more than 15 years of experience working in the fresh fruit business. He is the commercial director at Copefrut, a leading Chilean producer of apples, cherries, blueberries, kiwifruit and stonefruit. He recently implemented a commercial platform in China connecting all of Copefrut´s products from supply partners around the world directly with the most important retailers in the country.
David Lim is vice-president of marketing at HappyFresh, Asia's leading online grocery provider. Notable brands that he has worked with include Samsung, Singtel, Heineken, Scoot, UBS and many more. Lim a seasoned marketer who has operated on both the client and agency side of the business, and he comes with much regional marketing experience. He has launched award-winning marketing campaigns, set up high performance marketing teams and lives by the philosophy of "if it's easy, we don't do it".
Jason Zhang is president and CEO of Joy Wing Mau Corporation, a leading fruit enterprise in China that grows, imports and distributes fruit to omni-channels. Zhang is one of the founding members of Joy Wing Mau and has over 20 years of experience. Under his lead, the company has doubled its turnover in the past five years to 10bn RMB, and has transformed into an open platform that links core fruit resources and provides professional service to omni-channels.
Raymond Yeung is the chief economist for Greater China at ANZ Bank, where he leads an award-winning research team based in Hong Kong and Shanghai. Yeung has garnered a strong following for his intellectual offering to ANZ’s institutional and investor clients. In addition, he is regularly invited to share his insights with the Chinese government, financial regulators, international conferences and leading media outlets. He has covered China for more than 20 years and has established an extensive network in the regio