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Chris White is managing director of Fruitnet Media International, which publishes asiafruit, eurofruit, americafruit, produce plus, fresh produce journal and fruchthandel magazin. Fruitnet Media International was formed from the merger of Market Intelligence Limited and Wolf Media GmbH in 2015. Chris joined Market Intelligence in 1988, becoming the editor of eurofruit in 1992, launching asiafruit in 1995, and americafruit in 2000. Fruitnet Media International also organises conferences all over the world. Chris is a regular speaker at industry conferences worldwide. He lives and works in London.

Matthew Jones is deputy editor of Asiafruit and editor of Produce Plus, working from the Melbourne office of Fruitnet Media International. He reports on key news and developments in the Australasian and Asian fresh produce industries and plays a leading role in the developing the programmes for Asiafruit Congress and Asiafruit Business Forum.

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Harry Debney was appointed CEO of Costa in September 2010 and is responsible for ensuring the successful growth and performance of the business. He oversaw the company's successful transition from a private business to a publicly listed entity in July 2015 and is driving Costa's growth programme. Prior to joining Costa, Harry spent 24 years at Visy Industries. Having also previously worked as an Assistant General Manager for Queensland Fruit and Vegetable Growers, he has a detailed knowledge and understanding of fresh produce production and distribution.

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Tomisato Miura is an associate professor at Hirosaki University Graduate School of Health Sciences. Hirosaki University is in the Tsugaru district of Aomori Prefecture, which is Japan's largest producer of apples. The University aims to cooperate with the community and to transmit the results to the world, focusing on the bioregulatory function of apple polyphenols, especially procyanidins. It was able to release the Prime Apple! Fuji and Ohrin, developed jointly with Tsugaru Hirosaki and NARO, to the Japanese market.

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George Liu is the founder of Frutacloud, which he established in 2016 as a subsidiary of the Kingo Fruits Group, for the purpose of serving the rising eCommerce and New Retail segments in China. With Kingo’s 30 years of experience and with Liu's innovative approach to the business, Frutacloud has become the leading brand in procuring, marketing and distributing fresh fruit from around the world to the China market. Liu's ultimate mission is to make healthy lifestyles more accessible to everyone in an environmentally sustainable way.

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Jerry Clode is considered a leading expert in Asian consumer and digital culture. He began his career in the early 1990s as one of the first foreign Chinese-speaking interviewers, and his reputation as a brand builder was established by helping international brands such as Disney, Budweiser and Unilever to establish their footprint in China. As part of his work, he has developed new approaches for clients to better understand their Asian audiences from a digital perspective, including breakthrough work for H&M, Shell and New Zealand avocado.

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Randall 'Randy' Eckert is a veteran of the US Northwest fruit industry for more than three decades, and is the sales manager at Yakima Fresh, one of the premier grower-shipper-marketers of apples, pears and cherries in Washington State. In addition to overseeing the company’s sales, Eckert also manages Yakima Fresh’s export programme. 

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John Hey is editorial director, Asia, at Fruitnet Media International and editor of Asiafruit, the international marketing magazine for the fresh produce business in Asia. In 2003, John set up Fruitnet Media International’s Asia-Pacific office (Market Intelligence Asia) in Melbourne, where he is based. John manages the programmes for major industry events including Asiafruit Congress and Fresh Produce India.

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Yuxin Yang is China editor of Asiafruit, based in the Melbourn office of Fruitnet Media International. Yuxin manages Asiafruit’s Chinese-language content output including Asiafruit China magazine a swell as producing English content on the China market for the group’s publication. He manages the programmes for major industry events in China, including Fresh Produce Forum China. Prior to joining Asiafruit, Yuxin worked as a bilingual editor for the ABC (Australian Broadcasting Corporation).

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Bruno Libbrecht, who has been active in the produce industry since 1986, currently serves as Global Produce Business Insights Lead at Bayer, an international company innovating in the fields of health and nutrition to address the challenges facing the global food system. As part of Bayer’s Crop Science division, he helps to set long-term strategies that shape the produce industry to benefit vegetable growers, consumers and our planet.

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Eric Wang is the founder of Chinese fresh e-tailer Fruitday, and also serves as CEO of Shanghai-based supermarket chain Cityshop. Fruitday is a pioneer in introducing new imported fruit products to China through its e-commerce platform. In 2015, Fruitday further expanded its business to fruit packing and marketing, and created successful products including the Asia Fruit Award-winning Mr Orange. Through cooperation with Cityshop and other community fresh food shops, Fruitday is fully equipped to meet consumer demands 'anytime anywhere'. 

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Yiğit Gökyiğit is sales and marketing deputy coordinator at Alanar Fruit Company. He was born and grew up in Istanbul, studied in the United States, and began his career in the lighting industry. After 11 years of professional life, he joined fresh produce group Alanar Fruit Company, a subsidiary of Tekfen Agri.

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Sam Strang Steel is the director of the fresh and frozen categories at Lazada Singapore and RedMart. Having managed a diverse array of categories spanning household, alcohol and fresh produce, Sam is now driving RedMart’s ‘Winning in Fresh’ initiative within Lazada Singapore; using the power of quality fresh produce combined with data and technology to deliver a freshness guarantee that customers can trust.


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Mike Knowles is editorial director, Europe, at Fruitnet Media International and editor of eurofruit, the leading magazine for fresh produce buyers in Europe. He also produces major industry events including Global Berry Congress, Fruitnet World of Fresh Ideas and Fruitnet Forum South-East Europe.

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Meiny Prins is CEO and co-owner of Priva, a high-tech company that develops hardware, software and services in the fields of climate control, energy saving and optimal water reuse. The group's market covers horticulture, indoor and city farming, and utility buildings such as offices, retail, hotels and hospitals. In her position, Prins was proclaimed Business Woman of the Year 2009 and received the first CleanTech Star of World Wildlife Fund for Priva, and she devotes a great part of her life to promoting sustainability, innovation and internationalisation.

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Toshihiko Shoji is a leader of the Functionality Evaluation Unit, a division of Food Function Research of the Food Research Institute at the National Agriculture & Food Research Organization (NARO). In his role, he has investigated the physiological functions of apple polyphenols – particularly apple procyanidin, where there is evidence of various applications for antioxidant activity and obesity. NARO has developed 'Prime Apple!', which indicates anti-obesity health benefits.

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Mark Tweddle' further education at an agricultural university opened multiple doors to his future and the Jupiter brand. As part of his studies he went to work for PDM Produce, the UK's largest salad business, where he met his business partner. A few years down the line with experience under his belt, he started the Jupiter story. Working with Grapa Varieties to introduce and grow new varieties of table grapes in unlikely global locations to extend supply windows and give customers a great taste, is where Jupiter’s vast experience in Intellectual Property comes into play.

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Marcos Echenique is an agricultural engineer with more than 15 years of experience working in the fresh fruit business. He is the commercial director at Copefrut, a leading Chilean producer of apples, cherries, blueberries, kiwifruit and stonefruit. He recently implemented a commercial platform in China connecting all of Copefrut´s products from supply partners around the world directly with the most important retailers in the country.

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Raymond Yeung is the chief economist for Greater China at ANZ Bank, where he leads an award-winning research team based in Hong Kong and Shanghai. Yeung has garnered a strong following for his intellectual offering to ANZ’s institutional and investor clients. In addition, he is regularly invited to share his insights with the Chinese government, financial regulators, international conferences and leading media outlets. He has covered China for more than 20 years and has established an extensive network in the regio

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